New Rolex and Patek Philippe Boutique Locations on Rodeo Drive

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By now Beverly Hills residents and shopaholics know that numerous Rodeo Drive boutiques are under renovation, some even relocating. Despite these ongoing updates, the luxe locale remains a bustling hub of activity. Unfortunately, if you’re headed to the neighborhood for a shiny new Rolex or Patek Philippe, you’re out of luck – at least for the time being.

Moving Down the Street

Old Rolex & Patek Philippe boutiques on Rodeo Drive beside the Luxe Hotel.

Gearys, a long-time operator of Rolex and Patek Philippe in Beverly Hills, has for some time planning to shift their storefront to a prime location. From their side-by-side spot at the Luxe Hotel’s facade, these two watch showrooms are moving just down the street. The development sees these well-known watchmakers expand to a 15,000 square foot building. Roughly 7,000 square feet of floor space will house the more than a century old Swiss watch designer Rolex. Meanwhile, the less prolific (but much older) Patek Phillipe gets to display their timepieces on 4,000 square foot of floor space. Building plans submitted to the city’s Architectural Commission also details a third story addition for a private rooftop terrace. There’s also shared workshop spaces set aside for the high-end horologists.

When asked about the construction plans, owner and president of Gearys, Tom Blumenthal proudly claims that the workshop will be the only one west of New York. The back of house operation provides service for Rodeo Drive customers as well as the smaller Rolex stores on Beverley Drive, Century City, and Santa Monica.

Local Patek Philippie boutique visitors will be greeted by an exquisite beige stone facade. Rolex on the other hand will feature a street-facing storefront made completely of iridescent green glass. Designed by watchamakers in Geneva, both shops will be flagships for the West Coast.

This five year long project with the two premium brands is expected to reopen its doors by Fall of 2024. So, if you’re still undecided about which model to get, consider this a sign to assess your choice. A crowd fave is the Rolex Daytona. You can learn more about this top tier wristwatch in this info packed video.

Artist rendering of new Rolex & Patek Philippe facade by USA.watchpro.com

Now, if 7-8 months is too long of a wait for the Rodeo Drive boutiques to resume operations, you can instead find Rolex and Patek Philippe watches here.

Alternatively, why not check out premium timepieces from other prestigious brands? Satisfy your retail therapy itch and expand your collection by adding pieces from luxury labels like Cartier or Vacheron Constantin.

If you want to learn more about the watches we’ve reviewed in-depth on the channel, take a look here:

• Cartier Ballon Bleu
• Cartier Panthére
• Vacheron Constantin Harmony

While you’re at it, why not add some delicious arm candy to complete the party? A few chic accouterments perfect for casual and formal outfits are the Cartier trinity: Love Bangle, Clash, and Juste un Clou. You can get all three or pick a statement piece.

Get all the deets from materials to price points through this in-depth Cartier bracelet guide. Remember to go easy on the shopping, you still need to save some room for the Rolex and Patek Philippe reopening on Rodeo.

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